Maximizing Your LinkedIn Impact| Sarah Johnston

Briefcase Coach gathered insights by analyzing responses to their polls and surveys from over 5,000 LinkedIn users. Based on their findings, this article explores best practices for improving your online presence. From crafting a keyword-rich headline that captures the essence of your professional persona to the art of writing your ‘About’ section with a compelling first-person narrative, we will guide you through the subtleties of shaping your profile to resonate with your targeted career goals. Furthermore, we analyze the importance of profile optimization, a technique derived from scrutinizing targeted job descriptions, and provide steps for making your LinkedIn experience more fruitful and influential.